by Sarah Tun
An age old nursery rhyme goes, “To market, to market to buy a fat pig.”
Funny, I remember it as an engagement to get a bone.… In any case, it is a rhyme to celebrate the age old action of going into a village from your isolated country farm to sell your wares and buy or trade for what you need.
Enter the twenty-first century when we have the internet and independent-publishing professional- (as opposed to vanity) style publishing.
Even some big-wigs like Stephen King are indie-publishing now. But authors who are well established have the upper hand over those of us who are relative unknowns. They have their brand and they have their audience already established.
So, how do we decide between traditional and indie-publishing? If you indie-publish, you get all the income as opposed to receiving a percentage of the royalties with the rest going to agent and/or publisher. It sounds like a no-brainer then, to indie- publish.
On the other hand, if you trade publish, you give them a portion of your income and they handle the details, right? Including marketing, right?
Not so. Whether trade or indie-published the marketing, in significant if not total measure, lands with the author nowadays, regardless the route you travel to get the book published.
I’ve become a bit cynical about marketing, now that I understand a tiny bit about it. The marketing itself doesn’t cause me to be cynical. But the internet with its expert on this and expert on that has brought me to a place where I simply do not believe so many people (especially those who are under thirty) are truly an expert on anything… or very nearly so.
I’ve seen so many webinars about “how to be the expert” or “how to market” that since I’m quite certain I have limited expertise, it makes me think almost everyone else tooting their horn is an expert more in their own ambitious eyes than in fact.
So how do I learn about marketing in order to find my readership? Tom helps, a lot.
The thing about Authors Community which is quite unique (and yes this is a bit of preaching to the converted) is that our CEO is a mature gentleman of years of experience, and he just wants to download what he knows about marketing so that others can run with it; authors can share their GOD-given books to the world and get the messages out that GOD has for us to share.
As to marketing: Yes, if we have to do it, then we might as well bite that bullet and discover how to do it in a friendly environment, and in a way that does not roll so fast we fall down trying to keep up. For me, that’s what AC offers: practical help at a pace I can manage and with sound advice that works for very little cash. At AC we’re here to help, far more than to make a buck (though we do have to eat!), and we believe if someone has a story to tell, they should tell it well and get it in front of as many eyes as possible. Enter the AC bundle.
As to whether we go to market for a bone, a pig or a published product, we have to make the journey to the sales barn. So, let’s get on the cart (as opposed to the proverbial internet band wagon), take our time to do an excellent job doing it properly, while simultaneously learning the other essential of how to get our books in front of the eyes that need to see it.
That’s just my practical thinking. What do you make of taking your own book “to market”?
Sarah Tun is an author, developmental editor as well as a professional voice for voice overs and narrations.