The 30-Second or the Elevator Pitch

by Sarah Tun

“Oh, you’re an author! What do you write about?”

I’m sure you’ve heard that before. It’s the perfect opening for your elevator pitch, or the 30-second pitch. All writers should have one.You never know who you might find sitting next to you on an airplane, or riding up/down with you on an elevator, or standing next to you in a long line.

As a writer and a Christian, how do you answer that? Certainly, I have to admit, I don’t immediately speak freely.

I think, ‘If I start talking about GOD or Jesus, will they be interested, or will their eyes roll or their mouth yawn?’

If I start saying how my faith permeates everything I write, will they have any idea what I’m talking about?

If I avoid the whole faith aspect of my writing, briefly giving the story summary to my YA fiction or describe my spiritual growth book as ‘a personal growth book about finding identity and purpose’, am I doing justice to the Father Creator who inspires me or to His son who died for me?

It’s a difficult enough question, always having to hold that 30-second book pitch in my head, never mind, gauging who my listening audience is and whether or not they are faith-friendly.

But it is so important to integrate our faith with our careers and vice versa, so that we’re confident and “always ready to explain the reason for our hope” [and ambition and purpose] (1 Peter 3:15). Also, practically speaking, I believe it is important to have something prepared and held in our long term memory that describes each of our books and how we otherwise occupy our time—which we may sometimes call our ministry—so that we are ready to share from our hearts with boldness and confidence: our work, our calling, our purpose.

Our work is important to us. Our faith is imperative. So, let us prepare to share, so others may benefit from our product. Whether we write to entertain, convict or educate, let us be prepared to share our work, one-to-one, when called upon to do so. And let’s never fear or be ashamed for God hasn’t given us a Spirit of fear, but of power, and love, and self-control. (2 Timothy 1:7)

What is in your Elevator Pitch? Share it with us.

Sarah Tun is an author, developmental editor, writing coach, indexer, book recorder, ghostwriter (for those ideas that really are good but where the visionary needs a scribe.) She is a vendor partner with Authors Community.

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6 thoughts on “The 30-Second or the Elevator Pitch”

  1. This is so helpful Sarah. Just knowing that other Christian writers find it difficult to express a good ratio of God/story is comforting. For me, the question (what do you write about) can feel like a “duh” moment– “I write the stories God stirs in my heart.” But, as you said it can sometimes leave the “asker” feeling unsatisfied.
    Our book, “In Spite of Us- A Love Story about Second Chances,” comes out late December and I still feel clumsy talking about it.
    I know the pitch should be at the top of my list but I keep putting it off. I justify the delay with “I’m practicing on friends and family until I get it right.”
    Hopefully your encouraging words will get me on this.
    Thanks for a great post.
    Deb Palmer

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