As an author, SEO and Branding are your best friends. What is SEO? Search Engine Optimization. It is making your website search engine attractive. Search engines, such as Google, are the first place most people go when they are seeking information. You don’t want your potential readers or current fans to miss finding you and stumble upon another author.
by Tamy Bond
Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (backlinks) is an important part of any SEO strategy. Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.”
Why is link building important?
Link building is a vital part of SEO because it can help build credibility and gain trust in the minds of your viewers. For instance, if you visit a website or business that no one recommended, what is the first thing you do? See if there are reviews or links that validate their credibility. Somehow, there is added value in what others say. It’s part of our human nature. Read more “Link Building – Inbound Links and Outbound Links”
by Tamy Bond
You have a website and it is getting traffic, but you would like to increase the traffic to your website and improve it’s performance. The simplest way to accomplish this is to begin an SEO (search engine optimization) campaign for your website. Search engine optimization is where you apply simple, focused techniques to help search engines know what is important on your website. It is easy to feel overwhelmed by all that can be done in the search engine optimization process, but let’s keep it simple.
There are 3 key elements in search engine optimization: Read more “SEO – How to Get Started”