by Joel Klettke
As someone who both writes and manages a writing team, I’ve often wondered why some writers need very little editing or coaching while others need a whole lot just to make sense of their work. Even writers who are great with words can turn out pieces that are difficult to read or completely miss the point of the assignment.
I decided to dig a little deeper as I edited my team’s work to find out what made the best writers so good – and here’s what I discovered.
There’s something great writers do that other writers don’t, and it has nothing to do with writing itself.
It’s not about grammar, length, or even word choice. Grammar and typos are actually the smallest part of editing.
Time and time again I found that the most talented writers didn’t just start writing from the get-go; they had a process in place for how they approached writing, even if it was an unconscious one. The writers who turned out the strongest work actually spent far less time writing than they did doing everything that comes before finger hits keyboard.
Great writers use a better process.
If you want to improve the quality of your work or get better quality work back from your contract writers, the secret lies in enforcing the process I’m about to share: Read more “What is the average writer missing?”