Platform Building from the Ground Up



Linore Burkard takes you through the steps from having no platform to where you want to be with a viable platform that works for you. Her insight comes from years of establishing her brand. She has both traditionally published and indie published.

Platform building is a crucial part of your book marketing system… if you are not sure you have an effective web presence, then this web-ed is for you!


What is an effective web presence?

It is a multi-faceted layering of links—links that all lead to you—so that:

  • Your name shows up in search engines
  • Your book or product can be easily found and purchased
  • You are perceived as a  professional (a “real” writer) to readers, agents, or publishers
  • You’re a contender in this business of writing (or whatever business you engage in).
  • You can be contacted easily by readers, agents, editors, or the media
  • There can be no doubt that you are active and engaged on the web.

An effective web presence is what happens when you build a platform from the ground up, using professional methods and time-tested means–such as the ones you’ll learn in this webinar.

For example, you’ll learn:

  • How to build a platform that tells the world you are a professional.
  • What not to do when just starting out (and the three biggest ways that beginners mess up!)
  • How to build links that all lead to YOU
  • What social media to embrace (and what to ignore)
  • Whether or not you must have a blog (the answer may surprise you)
  • How to maintain growth without spending crazy hours on platform building
  • What the single most important activity is for a really strong platform
  • How your platform works for you once you get it going
  • How Linore’s platform-building landed her a three book contract with Harvest House–a top Christian publisher


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