It is a tremendous challenge to do what we authors are trying to do. Indie Authors are wearing a lot of hats these days, but… It never gets away from building relationships with readers. Never!
Here are two great quotes that drive that thought home:
William Bernbach said, “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
And this one from Leo Burnett: “A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.