As an author, updating your website or blog is a necessity. Toward the top of the update list is keeping your content fresh.
Your mission: To write something original to enhance your site on a consistent basis.
Even when you don’t feel like it.
Yes, you heard me correctly.
Have you ever noticed how when you are inspired to write the words just flow? You are the creative artist in that moment. The computer screen is your canvas. Words roll off your keyboard in grand fashion.
Yet there are days when writing can bring on anxiety like visiting the dentist for a root canal.
If we can establish a few rules and prompts, perhaps this will be less painful.
Planning and Scheduling New Content
To start, let’s pull out your planner and pencil in some days and ideas.
How often? You will need to schedule that according to the time you have available. Most people try to publish at least one post a week, but if once a month is all you can squeeze in, that will suffice. Some is better than none.
You will need to coordinate the post with social media as well. Choose a day when people are more likely to read and share your posts with others.
Which day is that?
Timing can vary depending on your audience and which platform. According to Hootsuite, the best time to post on social media varies, but you are most likely to hit the right niche if you post close to:
Time: 10 AM – 1 PM EST Days: Monday – Thursday
Experiment. See when you get the best interaction. It’s all about trial and error. Keep a record and then exercise that wisdom to acquire the most favorable user engagement.
Fuel Your Fire via Writing Prompts
Posting is much like writing a book, you will have times of inspiration and times of writer’s block. This is a great time to use creative writing prompts or intriguing questions and find a way to tie them into your book(s).
Feeling uninspired? Check out these sites:
Getting Snazzy with a Title
When you are finished writing your post, the next steps are deciding on a title and excerpt.
You can have an entire article pounded out and then freeze up on the headline. Need some help? I suggest you grab some keywords from the article and seek out:
- Quotes or idioms using one of those words
- Online pun generator for inspiration
- Rhyming dictionary to help you twist your headline into something original
The excerpt should cover a few basic details, but also a hook to catch the interest of your audience.
Do You Need a Featured Image?
The quick answer is “YES!” As you’ve heard many times, but it’s worth repeating:
“A picture is worth a thousand words.”
Be sure to post a photo with your posts, whether on your website or in social media. You can either take an intriguing or beautiful photo or you can use one that is royalty free from sites such as:
Please be sure to bookmark this page to keep these useful references for your next content episode of “As the Word Burns!”
When you revisit this page, I’ll be here to remind you how to breeze through it! If you have any questions, please feel free to ask me in our forum.
For more great ideas about blogging, check out “A Blog is an Author’s Best Friend” by Gina Burgess.
Find out how to get a uniquely created “Author’s Website” with a blog for your fresh content as part of the Authors Community Manuscript Bundle.
Juliannne Rigali is a web designer, social media graphic artist, and is skilled with WordPress and Divi. She is the Administrative, Communications, and Technology Manager for a top Law Enforcement Training company and the Owner of Bratiful Creative Solutions. Her volunteer work includes children with autism and family/sexual violence survivors. Her passions include family, cooking, and holidays!