I was talking to an author client/friend the other day about return-on-investment (ROI). 100 % of most conversations about ROI involve money. The thought came to me that money is not the only ROI that can give an author satisfaction. If it is, then many authors would discontinue writing today since, on average, authors sell less than 350 copies of their book, which means they don’t really see 100% money back on what they spend to promote their books. There are many reasons for low book sales, but I’ll save that discussion, although it is crucial, for another day.
I know we talked about motivation last week. This week’s discussion has a little twist to it, and I’d love your input. So we need to go a little deeper.
There is also sweat equity involved in ROI.
You can invest time and learn how to do everything yourself. But let’s consider the time you are investing in your writing, and let’s consider the return of investment is your satisfaction that you get from your investment. Consider what you feel deep inside is a successful return on your investment.
The truth about that old adage is that you must invest something to get a return. In other words, You reap what you sow (Galatians 6:7). What you reap is your ROI or you could say it is your Success Rate.
- Joy of writing
- Sharing my thoughts
Now, thoughtfully consider which of these is most important, next most important until you have placed them in priority order. You can do this by numbering them—the most important being number one. Now arrange them in priority order.
The next activity is a little tougher. Your challenge is to assign a percentage to each item. You’re looking for a total of 100% ROI on your investment. Be honest with yourself. If money is 100% then you are saying the other items are of no importance. Is that really the case?
The most important rule is that you must be 100% honest with yourself otherwise you will be a divided person and satisfaction will elude you.
What is your top priority? And What percentage did you give it? I’d really like to know!