Websites and Individuality

by Genevieve Fosa There are a few websites where I like to keep a fairly constant finger, plus my novel writing, which is one of the reasons for all the online publicity that I am beginning to do. Beating my own drum is never easy. Especially when I was carefully taught to keep it hidden
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What’s the deal with GDPR?

by Gina Burgess By now you’ve most likely heard something about GDPR (General Data Protection Regulation). This is an European Union law that goes into effect on May 25, 2018. So what does a law in Europe have to do with global online business? I’m so glad you asked! It only affects you if you
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Should Indie Authors Beware or Rejoice?

by Gina Burgess In the New Yorker, there’s a good article: Publish or Perish. The future of publishing is discussed, and Russ Grandinette of Amazon makes a very good point. “In [my] view, book publishers—like executives in other media—are making the same mistake the railroad companies made more than a century ago: thinking they were
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What’s the most terrifying word for authors?

by Gina Burgess Nope it isn’t writer’s block. That’s two words. According to a mountain of studies it’s networking. Of course there isn’t a separate study done just on authors, but studies have included thousands of people in all different walks of life. Networking seems to either instill excitement of discovery in some people or
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How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if these followers will interact
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What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand of likes and follows, but generates no real leads or sales,
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How to (and Why) Make a Social Media Marketing Plan

by Tamy Bond As you struggle with all the ins and outs of posting to all the different social media platforms , you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple. Everything you do with social networks should be part
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What to Post to Social Media for an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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What are The Best Times to Post on Social Media?

by Tamy Bond What are The Best Times to Post on Social Media? The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more
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