Web-Ed EVENT! Terry Whalin, acquisitions editor

By Gina Burgess First flush of love finally blossoms into full-fledged, lasting love that ends with accepting a proposal. Like an on-the-knee marriage proposal, an accepted book proposal leads to long relationships, trusted relationships, and even better, profit for both parties. Terry Whalin–an acquisitions editor for Morgan-James Publishing–has the scoop on how to write a
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Entrepreneur, uh, Author Marketing Mistake #7

by Gina Burgess While reading an article on Entrepreneur about eight mistakes entrepreneurs usually don’t realize they are making, mistake #7 hit home. You can read the whole article here Mistake 7: Taking ‘no’ for an answer. Great entrepreneurs realize that a no actually means “not yet” in many scenarios. They break through walls where others get blocked.
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Guerilla Marketing Your Book…

by Gina Burgess (using part of an excerpt from Using the Ripple Effect) Guerrilla marketing—the idea of using a small amount of money [or zero money] to do something unconventional—should be a part of every writer’s book marketing strategy (Scott La Counte – @buzz_trace) This is probably the most fun thing, but least used thing
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What’s the deal with GDPR?

by Gina Burgess By now you’ve most likely heard something about GDPR (General Data Protection Regulation). This is an European Union law that goes into effect on May 25, 2018. So what does a law in Europe have to do with global online business? I’m so glad you asked! It only affects you if you
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Does Social Media Sell Books?

by DiAnn Mills When I speak to writers about the value of social media, I hear moans, groans, and complaints swirling around the room. Too many writers are not willing to get past the learning curve needed to develop a solid brand. A writer’s life requires flexibility to develop the craft, marketing, publishing, and branding.
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What is Evergreen Content?

Evergreen Content is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing. The idea behind this type of content is that
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Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, you need to understand a little about marketing.
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What to Post to Social Media for an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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Link Building – Inbound Links and Outbound Links

by Tamy Bond Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number
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