Entrepreneur, uh, Author Marketing Mistake #7

by Gina Burgess

While reading an article on Entrepreneur about eight mistakes entrepreneurs usually don’t realize they are making, mistake #7 hit home. You can read the whole article here

Mistake 7: Taking ‘no’ for an answer.

Great entrepreneurs realize that a no actually means “not yet” in many scenarios. They break through walls where others get blocked. While bad entrepreneurs may take a no as a sign that they need to give up, great entrepreneurs recognize it as valuable feedback.

Getting a no from an investor doesn’t mean you’ll never get funding. Instead, it’s a sign that you may need to rethink your value proposition. Similarly, a no from a target customer means you have to do more to differentiate your product. Using this feedback to refine and improve your product or service will help you build your way toward success.

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