These five words–I CAN DO IT MYSELF–are possibly, the most success sabotaging words for an author/writer in any language.
They may sound like words of confidence and they very well may be—if they are spoken in reference to something within one’s core competency—a fundamental knowledge, ability, or expertise in a specific subject or skill set. If the context is not within a core competency—they are dangerous—possibly even condemning.
Should I create my own website for my book?
One area in which I find this damaging for authors and writers is in regard to website design. The hub of literary marketing is the website. When a visitor steps into your website, you have only three seconds in which to capture their attention—keep them on the site.
Bounce Rate is a very important metric. In Google’s own words, “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).”
If the author’s site Bounce Rate is too high, Google will take the position that there is not enough value to keep visitors on the site and will lower the site rankings in searches.
Does this sound important to you? It should be if you are trying to develop a following of readers!
What other areas should I outsource for my self-published book?
Here are a few other things that may not be in your core competencies and therefore you should consider outsourcing:
- Book Cover
- Book Editing
- Book Formatting
- Book publishing
- Book trailer production
- Business Plan Development
- Contract negotiation
- Distribution Services
- Email marketing
- Graphic design
- Lead capturing
- Market Strategy and Monitoring – on going
- Podcast Platform
- Press releases
- Printing Services
- Public Relations
- SEO Services – on going
- Social media marketing
- Social Media Services – on going
- Target marketing
- Web Site Development – to support the business plan
- Web Site Edits on an on-going basis
- Webinar Capabilities
All of these, and more, are important to reaching success as an author.
There comes a time when admitting you can’t do it yourself is the right thing to do.
If you want to be a part of a supportive community of Christian authors where you can get to know and get advice from experts in all of these fields, then join the Christian Authors Community today!