Determining ROI–or Success Rate

by Tom Blubaugh I was talking to an author client/friend the other day about return-on-investment (ROI). 100 % of most conversations about ROI involve money. The thought came to me that money is not the only ROI that can give an author satisfaction. If it is, then many authors would discontinue writing today since, on
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Do. Or do not. There is no try. — Yoda

by Tom Blubaugh One of the greatest challenges of the modern author is how to market their books in an expanding marketplace. Marketing is defined as placing a product or service for a specific target market for sale in the marketplace. There are some basic business principles that can assist an author in developing a
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How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if these followers will interact
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What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand of likes and follows, but generates no real leads or sales,
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How to (and Why) Make a Social Media Marketing Plan

by Tamy Bond As you struggle with all the ins and outs of posting to all the different social media platforms , you may have figured out that actually sitting down and making a plan might be a good idea. Actually, it’s a GREAT idea! It really is very simple. Everything you do with social networks should be part
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What to Post to Social Media for an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a
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What are The Best Times to Post on Social Media?

by Tamy Bond What are The Best Times to Post on Social Media? The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more
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Link Building – Inbound Links and Outbound Links

by Tamy Bond Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number
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SEO Keywords – How to Use Keywords to Market Effectively

by Tamy Bond SEO (search engine optimization) and keywords go hand in hand. You can’t have one without the other. It’s the keywords in your web content that search engines use to help people find your site. A website is considered well optimized when it speaks the same language as the traffic it is trying to find. In others words, it attracts the very
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