Hate Marketing and Promoting?

by Tom Blubaugh How’s your book marketing and promoting going? Is it working for you? Here’s an idea. On April 1st, 2019, something new is coming to the Authors Community marketing coaching program. I am changing my strategy of coaching authors on book marketing principles and strategies. Writing as a career is rather lonely; training […]

Determining ROI–or Success Rate

by Tom Blubaugh I was talking to an author client/friend the other day about return-on-investment (ROI). 100 % of most conversations about ROI involve money. The thought came to me that money is not the only ROI that can give an author satisfaction. If it is, then many authors would discontinue writing today since, on […]

How to Measure Social Media Success

Measuring your success in social media marketing is more than just checking to see how many likes and follows you have accumulated. These may prove that you can create quality content that people want to see or perhaps you ran a great campaign to gain likes and follows, but now what? How do you know if these followers will interact […]

What to Measure for Social Media Success? Why is it Important?

Measuring your success in social media marketing can seem overwhelming and rather tricky. If all you measure is likes and follows, it’s a piece of cake. But, that doesn’t really tell you if you are being successful on your social media platforms. As a business owner, if you have a marketing plan that creates thousand of likes and follows, but generates no real leads or sales, […]

What to Post to Social Media for an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a […]

What to Post to Social Media as an Author

Not sure what to post on social media?  Wondering if you should share something on social media?  What if the reaction isn’t what you expected?  Afraid you will offend all your followers with a post?  Many people and authors wonder what they can share and post on social media.  What is appropriate?  What is helpful?  Is it OK to post a fun picture or share a post from a friend? Here’s a […]

What are The Best Times to Post on Social Media?

by Tamy Bond What are The Best Times to Post on Social Media? The easy answer is to post on social media when there is the most traffic. Easy, right? Not so much. There are many variables to consider.  Your posts times may vary depending on the social media platform you are using and what the demographics are like. For instance, Facebook may be a broader, more […]

Link Building – Inbound Links and Outbound Links

by Tamy Bond Link building, or link-building, is the process of finding and adding valuable links both to and from your website. There is no doubt that building links which point directly to your site (back links) is an important part of any SEO strategy.  Wikipedia explains it this way “In the field of search engine optimization, link building describes actions aimed at increasing the number […]