If you took marketing in college before 2004, you probably were not taught about content marketing. Yet, perhaps you recall the 4 Ps:
If you haven’t taken courses on marketing, that’s okay. Fortunately, we have marketing coaching as part of our manuscript bundle at Authors Community. On the other hand, if you have a good grasp of those marketing basics, then it’s time to rise to a new task.
The 5th P of Marketing
I am introducing the 5th “P” which has become essential to a great marketing campaign online: Publishing.
Publishing AKA Content Marketing. You need it for both your website and your social media.
For years, companies went online with a standard website, as a way to increase traffic to their business.
But as with all things, the algorithms of Google and other search engines change every 1-2 years at a minimum. What does this mean to you? Rules vary in the way they score your website for ranking in their search engines. No longer does keyword overloading or copying and pasting ideas from your competitors help you pull up in ranking. The truth is it can very well get you penalized.
Publishing robust and original content is vital to your Search Engine Rankings and growing your social media presence. I am not suggesting that you need to spend all of your waking hours marketing in this manner, but investing some time or hiring somebody who can do it for you is crucial. You can contact the Authors Community to hire me or another to write content for your marketing.
Writing Engaging Content
However, if you should choose to do it yourself, here are some fantastic ideas to get you writing.
What should you write about?
1. Your Community Outreach or Social Responsibility
Do you have a page for that on your site? People love to read about how you reach out to somebody in need and make a difference. We are all suckers for a “feel good” story. Content is more likely to go viral that evokes emotions such as happy tears or a smile.
Do you sell an item you can raffle for a local charity (such as your book, promotional items, a basket of goodies designed around the theme of your book)?
Did you give copies of your book or some of the proceeds to a family violence shelter?
Did you volunteer in a walkathon for cancer?
Be sure to snap some photos to go with the positive impact you have made. (Bonus, this content makes great press releases for your community paper, which in turn creates another great online article to show you made the paper!)
2. Unique or Interesting Ways You or Your Book Can Benefit Customers
Is your book fiction? Develop a new post about one of the characters or create a contest in which you encourage your customers to guess what your character did in a specific situation. Be ready to give out a prize, even if it’s only your book or a themed basket about your book.
Do you write non-fiction? Share a story of how your book benefited somebody’s life. Is your book about volunteering? Share how a reader became a chaplain at the local homeless shelter after learning the steps necessary to find their volunteer calling.
Maybe your book inspired somebody to pick up a new hobby for stress release? Write about that reader and then present a list of great hobbies to help with stress relief.
3. How Does Your Book Make A Difference for Your Readers?
People share content and buy books when they can relate in a way that makes them feel intrigued, validated, or “helped.”
Is your book about handcrafted candles? How does this help your customers? Often this is the challenging portion of marketing. Why does somebody “need” your book?
Because your book teaches how to make candles of natural ingredients. In turn, they are protecting their family from toxic fumes. In the winter when the electricity goes out, and it’s freezing outside, the last thing one wants to do is burn a toxic candle that they are forced to inhale for hours. Perhaps there is research to back that fewer toxins in the home mean fewer asthma attacks?
How about the scent of it? Will making their scented candle from a recipe in your book relieve family stress by introducing a relaxing scented oil into their atmosphere?
Perhaps your book offers natural pest control. Again, how does your book help people? How about eliminating stress, such as during Thanksgiving baking, no ants invading right before family shows up? Do some pests carry diseases? Are you reducing the chance of people catching Lyme disease?
Building Your Online Presence
Content marketing is essential to building your online presence for both your website and in social media. If you need help, we have qualified marketing teachers and copywriters who can help you with your marketing niche. We also can examine your current website or blog content for Search Engine Optimization.
Do you have ideas which help you come up with marketing content for your blog posts? If so, I’d love to hear about them in the comments below.