What is Evergreen Content?

Evergreen Content is content that will last the test of time. In theory, just like an evergreen tree, ever green content stays somewhat fresh for a longer period of time. Evergreen content is always applicable to reader interests and less likely to become immediately out-dated. Evergreen content is used for Search Engine Optimization (SEO) as well as marketing. The idea behind this type of content is that […]

What is Inbound Marketing?

Simply stated, Inbound Marketing is attracting business by connecting with people. The driving factor is to get noticed by creating interest rather than showing a product. Inbound Marketing targets potential customers as well as loyal fans. It provides valuable information to consumers who are actively searching for a product to meet their need.  I don’t admit to being an […]

FREE Webinar – NetGalley

Benefits of adding Netgalley to your marketing/promoting plan for your book   presented by Kristina Radke and Katie Versluis LIVE September 29 @ 11am EST Please feel free to invite your author friends as well to attend–it’s free! Join this free webinar to learn all about NetGalley! She will cover community size (it’s HUGE) and […]

Real Stuff Webinar – Kate Motaung

#REALSTUFFWEBINAR! Start Up Guide for Online Christian Authors presented by Kate Motaung October 11, 2017 at 1pm Central Time $25 to Members and $35 to non-members More Information . . . coming soon!   Kate Motaung is a writer, editor, and virtual assistant who loves to help others refine their messages and reach their target audience. […]

Inbound Marketing vs Outbound Marketing: What’s the Difference?

Inbound Marketing and Outbound Marketing are in great discussion these days as new entrepreneurs have entered the marketplace. Over the last decade or so, Inbound Marketing has been deemed the new way to market. Out with the old Outbound Marketing approach that doesn’t work. Or does it? To know which is best for your business, you need to understand a little about marketing. […]

Real Stuff Webinar – Sarah Tun

#REALSTUFFWEBINAR! So, You Have a Book? presented by Sarah Tun, Editor September 28, 2017 at 10am Central Time $25 to Members and $35 to non-members   More Information . . . coming soon!     Sarah Tun Writing Coach, Audio Book Recorder, Manuscript Critique There’s a proverb that reads: “Do you see a man who excels […]

Real Stuff Webinar – David Fessenden

#REALSTUFFWEBINAR! A Fly on a Wall in a Publishing House presented by David Fessenden, Literary Agent and Publisher September 8, 2017 at 2pm Central Time $25 to Members and $35 to non-members   So you’d rather go the traditional publishing route with all the trimmings that a publishing house can offer. It isn’t as easy […]

Real Stuff Webinar – Tom Blubaugh

#REALSTUFFWEBINAR! Are You a Hobby Writer or an Author? presented by Tom Blubaugh LIVE October 28 at 2pm CDT time FREE to Members – Click here to sign up! Not a member but want the FREE Webinar? Join our Authors Community first, then come back here and register as a member! How strange would it be to […]

Content Marketing

Here is an article from one of LinkedIn’s top influencers regarding the future of content marketing. Content has always been king with SEO, but the methods of sharing content have changed in some areas. It’s important to keep up with this topic. “Are you looking to publish your thoughts and ideas to get exposure for […]

Author Networking–Partnering with Other Self-Pubbers

If you are not reading Kindlepreneur, Dave Chesson’s blog, then today’s post may be a great beginning for you, although today’s is a guest post by John Cabrera. Here’s a thought out of the box: Authors are not competitors. Joining forces with other self-publishing authors is a way to sell more of your books. Excerpt […]