The Writer’s Cuppa Joe: Marketing that’s Achievable

By Whitney McKendree Moore As an author, my mind was pretty much clamped shut on marketing until Tom Blubaugh bravely said, “Marketing is just reaching out to share what you have been given. That changed everything for me. Suddenly it was about sharing “my bread” with others who hunger for it. My bread is for […]

Pricking the Reader’s Heart

By Gina Burgess I put a book down to get some water, and found myself praying for one of the characters. Now THAT is character development. He wasn’t even the main character! I needed to analyze it and see why my heart was pricked so by that character. Georgette Heyer could sometimes elicit in me […]

Why keep your genre a secret?

By Tom Blubaugh   An author’s genre is a well-kept secret, at least in the world of social media profiles. That raises this question: Why make it so hard for readers and authors to find what genre you write?  Suppose you write Sci-Fi—a very popular genre. However, just saying Sci-Fi is too broad. Amazon has […]

Do. Or do not. There is no try. — Yoda

by Tom Blubaugh One of the greatest challenges of the modern author is how to market their books in an expanding marketplace. Marketing is defined as placing a product or service for a specific target market for sale in the marketplace. There are some basic business principles that can assist an author in developing a […]

What Christian Writers Need

by Sarah Tun Christian writers need income, relationship, and a sense of fulfilment. I suspect all writers need these things, but for Christians, the fulfillment comes through building relationships that bring with them a sense of purpose and usefulness to the Kingdom of GOD, a need that all of us who have Jesus within us […]

Organization and the 500 Club

By Randy Ingermanson First published in his ezine. Most fiction writers have a major bottleneck in their process. Not all of them, but most of them. That bottleneck is that they don’t produce enough first-draft copy. If you haven’t developed your skills as a novelist yet, one of the key things you must do is […]

Hollywood gives authors a great hint

by Gina Burgess Hollywood is ignoring the business side in the movie making business— Kevin Sorbo Great interview with Kevin Sorbo who is a Christian and has been for his whole life. How fabulous that a Christian actor has the strength of character to admit it publicly, and to live his convictions in his acting. […]

What are we teaching our children through books?

By Margaret Welwood Most of us want to instill a love of books and learning in the lives of children—and what else might we be teaching them? Whether you’re a home educating parent evaluating materials, or someone who simply enjoys reading stories to young children, it’s interesting to think about the values we’re passing on […]

What’s the deal with GDPR?

by Gina Burgess By now you’ve most likely heard something about GDPR (General Data Protection Regulation). This is an European Union law that goes into effect on May 25, 2018. So what does a law in Europe have to do with global online business? I’m so glad you asked! It only affects you if you […]